How to Create Innovation: The Ultimate Guide to Proven Strategies and Business Models to Drive Innovation and Digital Transformation

Transform any organization with proven strategies and tools for innovation

Bringing together a wealth of experience from 60+ distinguished global thought leaders, How to Create Innovation is a comprehensive guide to becoming a leader in innovation and an organization that plays to win, containing all of the working methods, separate business innovation models, and processes you need to transform your organization digitally. The book includes 50+ ready-to-use tools, models, and canvases you can start applying to your organization immediately.

Written by Stefan F. Dieffenbacher, founder of an international award-winning consulting agency, the book draws upon Dieffenbacher’s experiences working with clients like Amazon, BMW, Google, and Pfizer to deliver a one-stop, end-to-end solution to innovative transformation. In this book, readers will learn how to:

Uncover opportunities by finding your niche and devising a more nuanced business strategyLead culture change by recognizing and avoiding common reasons for failureHarness proven strategies developed under the Understanding and Navigating Innovation and Transformation in Enterprises (UNITE) model

With ready-to-use assets included to help you start taking action immediately, How to Create Innovation earns a well-deserved spot on the bookshelves of business leaders, entrepreneurs, and managers who want to take their organizations to the next level and overcome the competition through tried and tested strategies for innovation.

From the Publisher

We love the old, cobbled streets we find in the cities around our planet. We admire the splendor of historic buildings from centuries ago. And at the same time, our past achievements and our current way of living are anything but guaranteed. To develop ourselves and keep what we treasure from the past, we must prepare for the future; what we have ahead is the most fluid and tumultuous time in the history of humanity. Never before has there been so much change. The only way to move into a future worth living in is to innovate and transform our societies, our organizations, our departments and teams, and, last but not least, ourselves. Organizations, and even societies, that do not embrace the current pace of innovation and the changes in our world will fail and disappear from the landscape, putting their employees out of work and the people they care for at risk. So we need new ways of doing.

And this book, uniquely, shows us how.

We wrote this book to create clarity on How to Create Innovation. At this point, the market is so saturated that it is hard to know who to trust. What practices should you use? How should you use them, and how does it all fit together? Our main objective was to bring together established practices that work. As a result, you will certainly recognize many of the things you have learned and come to treasure in the past, but you will also discover new concepts and strategies. Most importantly, you will, for the first time, see everything connected in one holistic framework.

On behalf of all authors and contributors of How to Create Innovation, we wish you a great journey.

Let’s go out and create a world worth living in.

―Stefan F. Dieffenbacher, Caroline Hüttinger, Susanne M. Zaninelli, Douglas Lines, and Andreas Rein

Publisher ‏ : ‎ Wiley
Publication date ‏ : ‎ June 5, 2024
Edition ‏ : ‎ 1st
Language ‏ : ‎ English
Print length ‏ : ‎ 464 pages
ISBN-10 ‏ : ‎ 1394254261
ISBN-13 ‏ : ‎ 978-1394254262
Item Weight ‏ : ‎ 2.1 pounds
Dimensions ‏ : ‎ 9.9 x 0.9 x 7 inches